Private Groupactive 3 years, 7 months ago
Caviar and Sturgeon
The Marketing of the Crowdfunding method.
With the advent of crowdfunding, consumers can now co-invest the production of a product or service. The ability to co-invest in the production of a “good” also transforms the marketing concept into a more genuine and “democratic” one; consumers can now decide which goods add value to them before even they be produced. Possibly it is time for Marketing Concept to be updated in order to better understand and express the new consumers’ norms so to be more effective in the market. Nowadays Marketing techniques also be applied by the customers and at the same time investors of the brand through crowd-funding and social media platforms by creating contents.
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